Strength Capital Announces Its Recent Investment In and Partnership with Grand Equipment Company

Strength Capital Partners, LLC (“Strength”), a private investment company with offices in Birmingham, MI, Cincinnati, OH, and Denver, CO, is pleased to announce its recent investment in and partnership with Grand Equipment Company (“Grand” or the “Company”).

Headquartered in Hudsonville, Michigan, Grand is a full-service construction equipment distributor offering equipment rentals, equipment sales, and parts and service to customers throughout Western Michigan.

The Company is led by a talented and experienced management team headed by Chief Executive Officer Jeff Grasman. Strength is excited to partner with Jeff and the entire Grand team to build on their strong track record of growth and exceptional customer service.

Strength acquired Grand from Cognitive Capital Partners (“Cognitive”), a Chicago-based private equity firm.

Strength Capital’s financing partners for the transaction included PNC Bank, Northcreek Mezzanine, Longwater and IBC Funds. Taft Stettinius & Hollister LLP provided legal counsel to Strength. TM Capital served as sell side financial advisor to Cognitive.